The effect of COVID-19 on hotel booking intentions: Investigating the roles of message appeal type and brand loyalty
Yongwook Ju, SooCheong (Shawn) Jang
| Year of publication: |
2023
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|---|---|
| Authors: | Ju, Yongwook ; Jang, Soocheong (Shawn) |
| Published in: |
International journal of hospitality management. - Amsterdam [u.a.] : Elsevier, ISSN 0278-4319, ZDB-ID 1074264-5. - Vol. 108.2023, p. 1-12
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| Subject: | COVID-19 | Consumer behavior | Rational appeal | Emotional appeal | Brand loyalty | Hotel booking intention | Konsumentenverhalten | Consumer behaviour | Coronavirus | Hotellerie | Hotel industry | Markentreue | Emotion | Werbewirkung | Advertising effects | Beziehungsmarketing | Relationship marketing | Markenimage | Brand image | Markenführung | Brand management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.ijhm.2022.103357 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013482202