The effect of CRM use on internal sales management control : an alternative mechanism to realize CRM benefits
Liang Li; Ji-Ye Mao
| Year of publication: |
2012
|
|---|---|
| Authors: | Li, Liang ; Mao, Ji-ye |
| Published in: |
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group. - Amsterdam : Elsevier, ISSN 0378-7206, ZDB-ID 432134-0. - Vol. 49.2012, 6, p. 269-277
|
| Subject: | Customer relationship management (CRM) | CRM use | Sales management control | Organizational control | Effect of CRM | Beziehungsmarketing | Relationship marketing | Verkauf | Selling | Controlling | Management control |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009684955