The effect of CRM use on internal sales management control: An alternative mechanism to realize CRM benefits
| Year of publication: |
2012
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|---|---|
| Authors: | Li, Liang ; Mao, Ji-Ye |
| Published in: |
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group. - Amsterdam : Elsevier, ISSN 0378-7206, ZDB-ID 4321340. - Vol. 49.2012, 6, p. 269-278
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