The effect of CSR expectancy violation : value from expectancy violation theory and confirmation bias
Sun-Young Park, Moonhee Cho and Soojin Kim
| Year of publication: |
2021
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|---|---|
| Authors: | Park, Sun-Young ; Cho, Moonhee ; Kim, Soojin |
| Published in: |
Journal of marketing communications. - London : Routledge, ISSN 1466-4445, ZDB-ID 2020291-X. - Vol. 27.2021, 4, p. 365-388
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| Subject: | confirmation bias | corporate communication | corporate credibility | Corporate social responsibility | expectancy violation theory | Corporate Social Responsibility | Öffentlichkeitsarbeit | Public relations | Theorie | Theory | Erwartungsbildung | Expectation formation | Firmenimage | Corporate reputation |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/13527266.2019.1671478 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012515868