The Effect of Cultural Orientation on Consumer Responses to Personalization
Year of publication: |
2007
|
---|---|
Authors: | Kramer, Thomas ; Spolter-Weisfeld, Suri ; Thakkar, Maneesh |
Published in: |
Marketing Science. - Institute for Operations Research and the Management Sciences - INFORMS, ISSN 0732-2399. - Vol. 26.2007, 2, p. 246-258
|
Publisher: |
Institute for Operations Research and the Management Sciences - INFORMS |
Subject: | personalization | personal recommendations | culture |
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