The effect of culture on the context of ad pictures and ad persuasion: The role of context-dependent and context-independent thinking
| Year of publication: |
2011
|
|---|---|
| Authors: | Liang, Beichen ; Runyan, Rodney C. ; Fu, Wei |
| Published in: |
International marketing review. - Bradford : Emerald, ISSN 0265-1335, ZDB-ID 8597674. - Vol. 28.2011, 4 (19.7.), p. 412-435
|