The effect of customer engagement on customer loyalty : indication from the insurance industry in Jordan
Raed Ibrahim Mohamad Ibrahim, Pelin Bayram
| Year of publication: |
2024
|
|---|---|
| Authors: | Ibrahim, Raed Ibrahim Mohamad ; Bayram, Pelin |
| Published in: |
Journal of financial services marketing. - London : Stewart Publ., ISSN 1479-1846, ZDB-ID 2031792-X. - Vol. 29.2024, 2, p. 406-422
|
| Subject: | Artificial Intelligence | Customer engagement | Customer experience | Customer identification | Customer loyalty | Jordan | Life insurance sector | Beziehungsmarketing | Relationship marketing | Jordanien | Lebensversicherung | Life insurance | Versicherung | Insurance | Konsumentenverhalten | Consumer behaviour | Künstliche Intelligenz | Artificial intelligence | Kundenbindung | Customer retention | Kundenintegration | Customer integration |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1057/s41264-023-00216-w [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015060776