The effect of customers' social media participation on customer visit frequency and profitability : an empirical investigation
Rishika Rishika; Ashish Kumar; Ramkumar Janakiraman; Ram Bezawada
| Year of publication: |
2013
|
|---|---|
| Authors: | Rishika, Rishika ; Kumar, Ashish ; Janakiraman, Ramkumar ; Bezawada, Ram |
| Published in: |
Information systems research : ISR. - Catonsville, MD : INFORMS, ISSN 1047-7047, ZDB-ID 1081934-4. - Vol. 24.2013, 1, p. 108-127
|
| Subject: | Social Web | Social web | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour | Rentabilität | Profitability | Kundenintegration | Customer integration |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009736922