The effect of deals and moods on compulsive buying in young adults : a comparison of an indulgence culture and a restraint culture
Shivendra Pandey (Indian Institute of Management Rohtak, India), Raj Devasagayam (Siena College, USA)
| Year of publication: |
2015
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|---|---|
| Authors: | Pandey, Shivendra ; Devasagayam, Raj |
| Published in: |
Journal of customer behaviour. - Helensburgh : Westburn, ISSN 1475-3928, ZDB-ID 2163005-7. - Vol. 14.2015, 3, p. 257-270
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| Subject: | Compulsive buying | Deal proneness | Moods | Empirical study | USA | India | Gender | ANCOVA | Indulgence culture | Restraint culture | Konsumentenverhalten | Consumer behaviour | Indien | United States | Kaufsucht | Kulturelle Identität | Cultural identity | Kultur | Culture | Emotion | Geschlecht | Jugendliche | Youth |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011412385