The effect of decision order on purchase quantity decisions
Stephen M. Nowlis, Ravi Dhar, and Itamar Simonson
| Year of publication: |
2010
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|---|---|
| Authors: | Nowlis, Stephen M. ; Dhar, Ravi ; Simonson, Itamar |
| Published in: |
Journal of marketing research : JMR. - Thousand Oaks, CA : SAGE Publishing, ISSN 0022-2437, ZDB-ID 218319-5. - Vol. 47.2010, 4, p. 725-737
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| Subject: | Produktdifferenzierung | Product differentiation | Konsumentenverhalten | Consumer behaviour | Präferenztheorie | Theory of preferences | Motivation | Marktforschung | Market research |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009235357