The effect of demographic and personality characteristics on fashion shopping proneness : a study of the Indian market
Subhadip Roy (Indian Institute of Management, Udiapur, India), Raj Sethuraman (Edwin L. Cox School of Business, Southern Methodist University, Dallas, Texas, USA), and Rashmita Saran (Department of Marketing, IBS Hyderabad, IFHE University, Hyderabad, India)
| Year of publication: |
2016
|
|---|---|
| Authors: | Roy, Subhadip ; Sethuraman, Raj ; Saran, Rashmita |
| Published in: |
International journal of retail & distribution management. - Bingley : Emerald Group Publishing Limited, ISSN 0959-0552, ZDB-ID 1026884-4. - Vol. 44.2016, 4, p. 426-447
|
| Subject: | India | Personality | Consumer demographics | Fashion shopping | Fashion shopping proneness | Indien | Mode | Fashion | Konsumentenverhalten | Consumer behaviour | Textilhandel | Textile distribution | Online-Handel | Online retailing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/IJRDM-12-2014-0162 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011515595