The effect of different degrees of regional accentedness in radio commercials : an experiment with German consumers
Berna Hendriks, Frank van Meurs and Gwendolyn Behnke
| Year of publication: |
2019
|
|---|---|
| Authors: | Hendriks, Berna ; Meurs, Frank van ; Behnke, Gwendolyn |
| Published in: |
Journal of international consumer marketing. - Philadelphia, PA : Routledge, Taylor & Francis Group, ISSN 1528-7068, ZDB-ID 2069279-1. - Vol. 31.2019, 4, p. 302-316
|
| Subject: | accent strength | German | radio commercials | regional accent | service/product | Deutschland | Germany | Hörfunkwerbung | Radio advertising | Konsumentenverhalten | Consumer behaviour | Werbewirkung | Advertising effects |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/08961530.2018.1544530 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012200738