The effect of different social media marketing channels and events on movie box office : an elaboration likelihood model perspective
Lin Liao, Tao Huang
| Year of publication: |
2021
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| Authors: | Liao, Lin ; Huang, Tao |
| Published in: |
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group. - Amsterdam : Elsevier, ISSN 0378-7206, ZDB-ID 432134-0. - Vol. 58.2021, 7, p. 1-16
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| Subject: | Consumers’ responses | Elaboration likelihood model | Movie box office | Social media marketing | Online-Marketing | Internet marketing | Werbewirkung | Advertising effects | Konsumentenverhalten | Consumer behaviour | Filmwirtschaft | Film industry | Social Web | Social web | Film | Vertriebsweg | Distribution channel |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.im.2021.103481 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013259383