The effect of digital fashion visual symbol perception on consumer repurchase intention : a moderated chain mediation model
Tongtong Yan, Jing Wu and Hu Meng
| Year of publication: |
2024
|
|---|---|
| Authors: | Yan, Tongtong ; Wu, Jing ; Hu, Meng |
| Published in: |
Journal of fashion marketing and management. - Bradford : Emerald, ISSN 1758-7433, ZDB-ID 2109286-2. - Vol. 28.2024, 4, p. 858-874
|
| Subject: | Collective excitement | Cultural identity | Empirical research | Repurchase | Social presence | Visual symbol | Konsumentenverhalten | Consumer behaviour | Wahrnehmung | Perception | Mode | Fashion | Kulturelle Identität | Visualisierung | Visualization | Persönlichkeitspsychologie | Personality psychology | Werbewirkung | Advertising effects |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/JFMM-08-2023-0202 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015323604