The effect of digital marketing strategy on customer and organizational outcomes
Fatima Lahcen YachouAityassine, Mahmoud Mohammad Al-Ajlouni, Anber Mohammad
| Year of publication: |
2022
|
|---|---|
| Authors: | YachouAityassine, Fatima Lahcen ; Al-Ajlouni, Mahmoud Mohammad ; Anber Abraheem Shlash Mohammad |
| Published in: |
Marketing i menedžment innovacij : m&mi. - Sumy : [Verlag nicht ermittelbar], ISSN 2227-6718, ZDB-ID 2647971-0. - Vol. 13.2022, 4, p. 45-54
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| Subject: | digital marketing strategy | customer satisfaction | customer engagement | customer loyalty | organizational outcomes | Marketingmanagement | Marketing management | Beziehungsmarketing | Relationship marketing | Kundenzufriedenheit | Customer satisfaction | Online-Marketing | Internet marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.21272/mmi.2022.4-05 [DOI] hdl:11159/15917 [Handle] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014249957