The effect of discount discrepancy on purchase intention : the moderation of justification
Melby Karina Zuniga Huertas, Thais Rubia Ferreira Lepre and André Torres Urdan
| Year of publication: |
2024
|
|---|---|
| Authors: | Huertas, Melby Karina Zuniga ; Lepre, Thais Rubia Ferreira ; Urdan, André Torres |
| Published in: |
Management research review. - Bingley : Emerald, ISSN 2040-8277, ZDB-ID 2538372-3. - Vol. 47.2024, 7, p. 1112-1126
|
| Subject: | Marketing management | Sales promotion | Sales management | Price discount | Salesperson | Discount discrepancy | Verkaufsförderung | Verkauf | Selling | Verkaufspersonal | Salespeople | Rabatt | Rebate | Niedrigpreisstrategie | Low-cost strategy | Marketingmanagement | Konsumentenverhalten | Consumer behaviour | Preismanagement | Pricing strategy | Diskontierung | Discounting |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/MRR-12-2022-0877 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014537150