The effect of disease anthropomorphism on compliance with health recommendations
Lili Wang, Maferima Touré-Tillery, Ann L. McGill
| Year of publication: |
2023
|
|---|---|
| Authors: | Wang, Lili ; Touré-Tillery, Maferima ; McGill, Ann L. |
| Published in: |
Journal of the Academy of Marketing Science. - Dordrecht : Springer Netherlands, ISSN 1552-7824, ZDB-ID 2067360-7. - Vol. 51.2023, 2, p. 266-285
|
| Subject: | Disease anthropomorphism | Health communication | Health compliance | Perceived vulnerability | Psychological distance | Krankheit | Disease | Gesundheit | Health | Gesundheitsvorsorge | Preventive care | Konsumentenverhalten | Consumer behaviour | Infektionskrankheit | Infectious disease | Gesundheitspolitik | Health policy |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1007/s11747-022-00891-6 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014251155