The effect of divided attention on responses to a persuasive marketing communication
David Morgan Gardner
| Year of publication: |
1967
|
|---|---|
| Authors: | Gardner, David Morgan |
| Subject: | Marktforschung | Markt |
| Extent: | VI, 150 S |
|---|---|
| Type of publication: | Book / Working Paper |
| Thesis: | University of Minnesota, Diss. 1967 |
| Notes: | Bibliogr. S. 149-150 Fotokopie |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10002398493