The effect of electronic word of mouth on sales : a meta-analytic review of platform, product, and metric factors
Ana Babić Rosario, Francesca Sotgiu, Kristine De Valck, and Tammo H. A. Bijmolt
| Year of publication: |
June 2016
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|---|---|
| Authors: | Rosario, Ana Babić ; Sotgiu, Francesca ; Valck, Kristine de ; Bijmolt, Tammo H. A. |
| Published in: |
Journal of marketing research : JMR. - Thousand Oaks, CA : SAGE Publishing, ISSN 0022-2437, ZDB-ID 218319-5. - Vol. 53.2016, 3, p. 297-318
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| Subject: | electronic word of mouth | online platforms | social media | eWOM metrics | meta-analysis | Virales Marketing | Viral marketing | Social Web | Social web | Meta-Analyse | Meta-analysis | Digitale Plattform | Digital platform | Online-Handel | Online retailing | Online-Marketing | Internet marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1509/jmr.14.0380 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011502903