The effect of endorser and corporate credibility on perceived risk and consumer confidence : the case of technologically complex products
Primidya K.M. Soesilo, Willy Gunadi and Intan R. Arimbi
| Year of publication: |
2020
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|---|---|
| Authors: | Soesilo, Primidya K. M. ; Gunadi, Willy ; Arimbi, Intan R. |
| Published in: |
Journal of marketing communications. - London : Routledge, ISSN 1466-4445, ZDB-ID 2020291-X. - Vol. 26.2020, 5, p. 528-548
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| Subject: | Corporate credibility | endorser credibility | perceived risk | consumer confidence | purchase decision | technologically complex product | Elaboration Likelihood Model | Konsumentenverhalten | Consumer behaviour | Glaubwürdigkeit | Credibility | Vertrauen | Confidence | Risiko | Risk | Kaufentscheidung | Purchase decision |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/13527266.2018.1545245 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012263739