The effect of equity on value co-creation in business relationships
Samir Gupta, Jing Zhou and Shanfei Feng and Munyaradzi W. Nyadzayo
| Year of publication: |
2022
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|---|---|
| Authors: | Gupta, Samir ; Zhou, Jing ; Feng, Shanfei ; Nyadzayo, Munyaradzi W. |
| Published in: |
The journal of business & industrial marketing. - Bradford : Emerald, ISSN 2052-1189, ZDB-ID 2019934-X. - Vol. 37.2022, 2, p. 385-401
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| Subject: | Business relationship | Buyer's dependence | Equity | Shared responsibility | Value co-creation | Lieferantenmanagement | Supplier relationship management | Betriebliche Wertschöpfung | Value creation | Kundenintegration | Customer integration | Beziehungsmarketing | Relationship marketing | Kundenwert | Customer value | Unternehmensnetzwerk | Business network | B-to-B-Marketing | Business-to-business marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/JBIM-10-2020-0468 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012798429