The effect of evaluation criteria on design attributes and brand equity in the product evaluation process
Kwang Jin Na; Ray Holland; John Shackleton; Yun-Yong Hwang; T. C. Melewar
| Year of publication: |
2008
|
|---|---|
| Authors: | Na, Kwang Jin ; Holland, Ray ; Shackleton, John ; Hwang, Yun-yong ; Melewar, T. C. |
| Published in: |
The journal of brand management : an international journal. - Basingstoke : Palgrave Macmillan, ISSN 1350-231X, ZDB-ID 2098132-6. - Vol. 16.2008/09, 3, p. 195-212
|
| Subject: | Markenführung | Brand management | Markenimage | Brand image | Bewertung | Evaluation |
| Extent: | Ill., graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003790483