The effect of evolving resource synergy beliefs on the intentions : behavior discrepancy in ethical consumption
Year of publication: |
2013
|
---|---|
Authors: | Gupta, Reetika ; Sen, Sankar |
Published in: |
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology. - Hoboken, NJ : Wiley, ISSN 1057-7408, ZDB-ID 1109529-5. - Vol. 23.2013, 1, p. 114-121
|
Subject: | Öko-Produkt | Sustainable product | Corporate Social Responsibility | Corporate social responsibility | Konsumentenverhalten | Consumer behaviour | Markenimage | Brand image |
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