The effect of Facebook users' arousal and valence on intention to go to the festival : applying an extension of the technology acceptance model
Woojin Lee; Lina Xiong; Clark Hu
| Year of publication: |
2012
|
|---|---|
| Authors: | Lee, Woojin ; Xiong, Lina ; Hu, Clark |
| Published in: |
International journal of hospitality management. - Amsterdam [u.a.] : Elsevier, ISSN 0278-4319, ZDB-ID 1074264-5. - Vol. 31.2012, 3, p. 819-827
|
| Subject: | Phoenix (Ariz.) | Freizeitwirtschaft | Leisure industries | Großveranstaltung | Big event | Event-Marketing | Event marketing | Social Web | Social web | Emotion | Innovationsakzeptanz | Innovation adoption |
| Extent: | Ill., graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009544294