The effect of family business image on brand co-creation : a moderated serial mediation model
Le Nguyen Hoang and Nguyen Thi Hong Vinh
| Year of publication: |
2025
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|---|---|
| Authors: | Le Nguyen Hoang ; Nguyen Thi Hong Vinh |
| Published in: |
Journal of family business management : JFBM. - Bingley : Emerald, ISSN 2043-6246, ZDB-ID 2606925-8. - Vol. 15.2025, 3, p. 776-793
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| Subject: | Brand authenticity | Brand co-creation | Brand contribution | Family business image | Self-congruence | Signalling theory | Familienunternehmen | Family business | Markenführung | Brand management | Markenimage | Brand image | Firmenimage | Corporate reputation | Kundenintegration | Customer integration | Konsumentenverhalten | Consumer behaviour | Markenartikel | Brand |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/JFBM-11-2024-0264 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015423593