The effect of firm marketing content on product sales : evidence from a mobile social media platform
Fei Wan, Fei Ren
| Year of publication: |
November 2017
|
|---|---|
| Authors: | Wan, Fei ; Ren, Fei |
| Published in: |
Journal of electronic commerce research : JECR. - Long Beach, Calif. : Univ., ISSN 1938-9027, ZDB-ID 2136755-3. - Vol. 18.2017, 4, p. 288-302
|
| Subject: | Social media marketing | Marketer generated content | Content analysis | Product involvement | Difference-in-differences | Social Web | Social web | Online-Marketing | Internet marketing | Konsumentenverhalten | Consumer behaviour |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011780022