The Effect of Fit Between Manufacturing Strategy, Strategic Orientation, and Marketing Strategy on Business Performance
Year of publication: |
2019
|
---|---|
Authors: | Chen, Yue-Yang |
Other Persons: | Wu, I-Jen (contributor) ; Tsai, I-Chen (contributor) |
Publisher: |
[2019]: [S.l.] : SSRN |
Subject: | Unternehmenserfolg | Firm performance | Strategisches Management | Strategic management | Marketingmanagement | Marketing management | Industrie | Manufacturing industries |
Extent: | 1 Online-Ressource (20 p) |
---|---|
Type of publication: | Book / Working Paper |
Language: | English |
Notes: | In: International Journal of Management, Economics and Social Sciences, 2018, Vol. 7(4), pp. 301 – 320 Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments December 20, 2018 erstellt |
Classification: | L69 - Industry Studies: Manufacturing. Other ; M31 - Marketing |
Source: | ECONIS - Online Catalogue of the ZBW |
-
Chen, Yue-Yang, (2018)
-
Siminică, Marian, (2015)
-
Impact of Strategic and Tactical Green Marketing Orientation on SMEs Performance
Choudhury, Dibyendu, (2019)
- More ...
-
Chen, Yue-Yang, (2018)
-
Chen, Yue-Yang, (2018)
-
Chen, Yue-Yang, (2014)
- More ...