The Effect of Franchisors' Communication, Service Assistance, and Competitive Advantage on Franchisees' Intentions to Remain in the Franchise System
| Year of publication: |
2004
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| Authors: | Chiou, Jyh-Shen ; Hsieh, Chia-Hung ; Yang, Ching-Hsien |
| Published in: |
Journal of small business management : JSBM ; a joint publ. 4 times a year of the International Council for Small Business and the West Virginia University Bureau of Business Research. - Malden, Mass [u.a] : Blackwell, ISSN 0047-2778, ZDB-ID 8607527. - Vol. 42.2004, 1, p. 19-36
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