The effect of global company animosity on global brand attitudes in emerging and developed markets : does perceived value matter?
Dana L. Alden, James B. Kelley, Petra Riefler, Julie A. Lee, and Geoffrey N Soutar
| Year of publication: |
2013
|
|---|---|
| Authors: | Alden, Dana L. ; Kelley, James B. ; Riefler, Petra ; Lee, Julie A. ; Soutar, Geoffrey N. |
| Published in: |
Journal of international marketing. - Chicago, Ill. : Assoc., ISSN 1069-031X, ZDB-ID 915508-9. - Vol. 21.2013, 2, p. 17-38
|
| Subject: | cosmopolitanism | global brands | materialism | Internationales Marketing | International marketing | Globalisierung | Globalization | Markenführung | Brand management | Konsumentenverhalten | Consumer behaviour | Multinationales Unternehmen | Transnational corporation | Markenimage | Brand image | Schwellenländer | Emerging economies | Markenartikel | Brand |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009758009