The effect of glucose consumption on customers' price fairness perception
Marc Linzmajer; Mirja Hubert; Tim Eberhardt; Thomas M. Fojcik; Peter Kenning
| Year of publication: |
2014
|
|---|---|
| Authors: | Linzmajer, Marc ; Hubert, Anita Mirja ; Eberhardt, Tim ; Fojcik, Thomas M. ; Kenning, Peter |
| Published in: |
Neuroeconomics. - Düsseldorf : Handelsblatt Fachmedien, ISBN 978-3-942543-39-2. - 2014, p. 7-49
|
| Subject: | Preismanagement | Pricing strategy | Gerechtigkeit | Justice | Wahrnehmung | Perception | Konsumentenverhalten | Consumer behaviour | Neuromarketing |
| Extent: | Ill., graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010360420