The effect of "green" messages on brand purchase and brand rejection
Meagan Wheeler; Anne Sharp, Magda Nenycz-Thiel
| Year of publication: |
2013
|
|---|---|
| Authors: | Wheeler, Meagan ; Sharp, Anne ; Nenycz-Thiel, Magda |
| Published in: |
Australasian marketing journal. - Oxford [u.a.] : Elsevier, ISSN 1320-1646, ZDB-ID 2194257-2. - Vol. 21.2013, 2, p. 105-110
|
| Subject: | Markenführung | Brand management | Konsumentenverhalten | Consumer behaviour | Markenimage | Brand image | Markenartikel | Brand | Werbewirkung | Advertising effects | Öko-Marketing | Green marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009745860