The effect of guarantees on consumers' evaluation of services
| Year of publication: |
1998
|
|---|---|
| Authors: | Ostrom, Amy L. ; Iacobucci, Dawn |
| Published in: |
The journal of services marketing. - Bradford : Emerald, ISSN 0887-6045, ZDB-ID 10271405. - Vol. 12.1998, 4-5, p. 362-378
|