The effect of hedonic presentation on consumers' willingness to pay and purchase intention for minimally branded products online
Jing Yang, Juan Mundel, Patricia T. Huddleston, and Bridget K. Behe
| Year of publication: |
2022
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| Authors: | Yang, Jing ; Mundel, Juan ; Huddleston, Patricia T. ; Behe, Bridget K. |
| Published in: |
Journal of promotion management : innovations in planning and applied research. - [Erscheinungsort nicht ermittelbar] : Routledge, ISSN 1540-7594, ZDB-ID 2112907-1. - Vol. 28.2022, 7, p. 1077-1106
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| Subject: | hedonic online shopping | minimally branded products | Utilitarian/hedonic product presentation | Konsumentenverhalten | Consumer behaviour | Online-Handel | Online retailing | Zahlungsbereitschaftsanalyse | Willingness to pay | Markenimage | Brand image | Hedonischer Preisindex | Hedonic price index | Markenartikel | Brand | Kaufmotiv | Consumer motivation |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/10496491.2022.2054901 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10013357217