The effect of hotel livestreaming on viewers' purchase intention : exploring the role of parasocial interaction and emotional engagement
Huawen Shen, Chen Zhao, Daisy X.F. Fan, Dimitrios Buhalis
| Year of publication: |
2022
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| Authors: | Shen, Huawen ; Zhao, Chen ; Fan, Daisy X. F. ; Buhalis, Dimitrios |
| Published in: |
International journal of hospitality management. - Amsterdam [u.a.] : Elsevier, ISSN 0278-4319, ZDB-ID 1074264-5. - Vol. 107.2022, p. 1-13
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| Subject: | Livestreaming | Self-congruity | Value congruence | Emotional engagement | Parasocial interaction | Purchase intention | Emotion | Konsumentenverhalten | Consumer behaviour | Soziale Beziehungen | Social relations | Hotellerie | Hotel industry | Virales Marketing | Viral marketing | Online-Handel | Online retailing | Kaufentscheidung | Purchase decision | Social Web | Social web |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.ijhm.2022.103348 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014227766