The effect of human image in B2C website design : an eye-tracking study
Qiuzhen Wang, Yi Yang, Qi Wang and Quingguo Ma
| Year of publication: |
2014
|
|---|---|
| Authors: | Qiuzhen, Wang ; Yang, Yi ; Wang, Qi ; Ma, Quingguo |
| Published in: |
Enterprise information systems. - Abingdon : Taylor & Francis, ISSN 1751-7575, ZDB-ID 2435748-0. - Vol. 8.2014, 5, p. 582-605
|
| Subject: | human image | emotion | attitude towards online shopping websites | image appeal | social presence | eye tracking | Website | Online-Handel | Online retailing | Konsumentenverhalten | Consumer behaviour | Emotion | Online-Marketing | Internet marketing | Visuelle Wahrnehmung | Visual perception | Werbewirkung | Advertising effects | Markenimage | Brand image | Experiment |
| Extent: | Ill., graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10010389716