The effect of ICT infrastructure on business performance of micro and small enterprises in Yemen : the moderating effect of social media marketing
Sabri Shaker Ashoor Bin-Obaidellah, Noor Fadhiha Mokhtar, Nur Aishah Awi and Safiek Mokhlis
| Year of publication: |
2023
|
|---|---|
| Authors: | Sabri Shaker Ashoor Obaidellah ; Noor Fadhiha Mokhtar ; Nur Aishah Awi ; Safiek Mokhlis |
| Published in: |
International journal of procurement management. - Olney : Inderscience, ISSN 1753-8440, ZDB-ID 2418233-3. - Vol. 18.2023, 1, p. 44-67
|
| Subject: | business performance | information and communication technology infrastructure | micro and small enterprises | MSEs | SMM | social media marketing | KMU | SME | Online-Marketing | Internet marketing | Unternehmenserfolg | Firm performance | Informationstechnik | Information technology | Social Web | Social web | Jemen | Yemen |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1504/IJPM.2023.132590 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014362898