The effect of inconsistent word-of-mouth during the service encounter
Xuehua Wang
| Year of publication: |
2011
|
|---|---|
| Authors: | Wang, Xuehua |
| Published in: |
The journal of services marketing. - Bingley : Emerald Group Publishing Limited, ISSN 0887-6045, ZDB-ID 1027140-5. - Vol. 25.2011, 4, p. 252-259
|
| Subject: | Kundenservice | Customer service | Dienstleistungsqualität | Service quality | Virales Marketing | Viral marketing | Konsumentenverhalten | Consumer behaviour | China |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009272295