The effect of information on money-back guarantees on brand attribute perceptions and choices in competitive markets
By Amir Heiman, Lutz Hildebrandt, and Udo Wagner
| Year of publication: |
2025
|
|---|---|
| Authors: | Heiman, Amir ; Hildebrandt, Lutz ; Wagner, Udo |
| Published in: |
Marketing : ZFP ; journal of research and management. - München : Beck, ISSN 0344-1369, ZDB-ID 717348-9. - Vol. 47.2025, 2, p. 46-64
|
| Subject: | Money-back guarantees | Price | Risk Reduction | Competion | Konsumentenverhalten | Consumer behaviour | Garantie | Warranty | Experiment | Theorie | Theory | Markenartikel | Brand | Risiko | Risk | Produktqualität | Product quality |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.15358/0344-1369-2025-2-46 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015447576