The effect of inoculation messages on service recovery
Ke Ma and Si Qian
| Year of publication: |
2022
|
|---|---|
| Authors: | Ma, Ke ; Qian, Si |
| Subject: | Brand equity | Customer satisfaction | Inoculation message | Service failure | Service recovery | Kundenzufriedenheit | Beschwerdemanagement | Complaint management | Dienstleistungsqualität | Service quality | Markenimage | Brand image | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/MIP-10-2021-0369 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013393518