The effect of inside sales and hybrid sales structures on customer value creation
Carla Ramos, Danny P. Claro, Renato Germiniano
| Year of publication: |
2023
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| Authors: | Ramos, Carla ; Claro, Danny Pimentel ; Germiniano, Renato |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 154.2023, p. 1-19
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| Subject: | Customer value creation | Discrete sales structure | Hybrid sales structure | Inside sales (IS) | Multichannel strategy | Kundenwert | Customer value | Verkauf | Selling | Betriebliche Wertschöpfung | Value creation | Absatz | Sales | Vertriebsweg | Distribution channel | Verkaufspersonal | Salespeople | Beziehungsmarketing | Relationship marketing | Verkaufsförderung | Sales promotion | B-to-B-Marketing | Business-to-business marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jbusres.2022.113343 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013468754