The effect of institutional CSR on brand advocacy during COVID-19 : the moderated mediation effect of CSR expectancy and value-driven motivation
Taeyoung Kim, Jing Yang and Myungok Chris Yim
| Year of publication: |
2023
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|---|---|
| Authors: | Kim, Taeyoung ; Yang, Jing ; Yim, Myungok Chris |
| Published in: |
The journal of product & brand management. - Bingley : Emerald, ISSN 2054-1643, ZDB-ID 2020682-3. - Vol. 32.2023, 1, p. 37-58
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| Subject: | Brand advocacy | Corporate social responsibility | COVID-19 | CSR expectancy | CSR motives | Institutional CSR | Value-driven CSR motives | Corporate Social Responsibility | Coronavirus | Motivation | Konsumentenverhalten | Consumer behaviour |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/JPBM-12-2020-3268 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013552932