The effect of internal branding on organisational financial performance and brand loyalty : mediating role of psychological empowerment
Maryam Soleimani, Leo Paul Dana, Aidin Salamzadeh, Parisa Bouzari and Pejman Ebrahimi
| Year of publication: |
2023
|
|---|---|
| Authors: | Soleimani, Maryam ; Dana, Leo Paul ; Aidin, Salamzadeh ; Bouzari, Parisa ; Ebrahimi, Pejman |
| Published in: |
Journal of Asian business and economic studies : JABES. - Bingley, United Kingdom : Emerald Publishing Limited, ISSN 2515-964X, ZDB-ID 2999651-X. - Vol. 30.2022, 2, p. 143-163
|
| Subject: | Brand loyalty | Financial performance | Internal branding | Psychological empowerment | Markenführung | Brand management | Markentreue | Beziehungsmarketing | Relationship marketing | Unternehmenserfolg | Firm performance | Konsumentenverhalten | Consumer behaviour | Arbeitspsychologie | Organizational psychology | Interne Markenführung | Markenimage | Brand image |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/JABES-08-2021-0122 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014287976