The effect of internationalization mode on product prices : a market test
Year of publication: |
1998
|
---|---|
Authors: | Lecraw, Donald J. |
Other Persons: | Hulland, John S. (contributor) ; Todiño, Honorio S. (contributor) |
Published in: |
Challenges and solutions for international marketing management. - Wiesbaden : Gabler. - 1998, p. 95-112
|
Subject: | Multinationales Unternehmen | Transnational corporation | Internationaler Markteintritt | International market entry | Außenhandelspreis | Foreign trade price | Verbraucherpreisindex | Consumer price index | Schätzung | Estimation | Philippinen | Philippines |
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