The effect of involvement on ad judgement in a computer-mediated environment : the mediating role of presence
Stefan G. Nicovich
| Year of publication: |
2010
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|---|---|
| Authors: | Nicovich, Stefan G. |
| Published in: |
International journal of advertising : the quarterly review of marketing communications. - Abingdon : Routledge, Taylor & Francis Group, ISSN 0261-9903, ZDB-ID 83205-4. - Vol. 29.2010, 4, p. 597-620
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| Subject: | Werbung | Advertising | Virales Marketing | Viral marketing | Werbewirkung | Advertising effects | Meinung | Opinion | Computerspiel | Video game |
| Extent: | Ill. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10008668115