The effect of involvement on attitude formation and strength in the digital domain
Polyxeni Jenny Palla, Evdoxia Kyriacou and Anna Zarkada
| Year of publication: |
2023
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|---|---|
| Authors: | Palla, Polyxeni Jenny ; Kyriacou, Evdoxia ; Zarkada, Anna |
| Published in: |
Journal of marketing communications. - London : Routledge, ISSN 1466-4445, ZDB-ID 2020291-X. - Vol. 29.2023, 2, p. 137-160
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| Subject: | attitude strength | Elaboration Likelihood Model | experimental design | Online cognitive process | product-class involvement | thought elicitation | Konsumentenverhalten | Consumer behaviour | Experiment | Kognition | Cognition | Werbewirkung | Advertising effects | Online-Handel | Online retailing | Online-Marketing | Internet marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/13527266.2022.2154062 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014232472