The effect of language style in online reviews on consumers' word-of-mouth recommendations
Zhenzhong Zhu, Xiaowen Zhao, Minghui Shan and Haipeng (Allan) Chen
| Year of publication: |
2025
|
|---|---|
| Authors: | Zhu, Zhenzhong ; Zhao, Xiaowen ; Shan, Minghui ; Chen, Haipeng |
| Published in: |
Journal of service management. - Bingley : Emerald, ISSN 1757-5826, ZDB-ID 2495133-X. - Vol. 36.2025, 1, p. 75-99
|
| Subject: | Construal level | Depth of information processing | Language style | Online reviews | Service type | Word-of-mouth recommendations | Virales Marketing | Viral marketing | Sprache | Language | Konsumentenverhalten | Consumer behaviour | Personalisierung | Personalization | Online-Handel | Online retailing | Social Web | Social web | Online-Marketing | Internet marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/JOSM-06-2024-0265 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015401047