The effect of low- versus high-variance in product reviews on product evaluation
Se-Bum Park; Do-Hyung Park
| Year of publication: |
2013
|
|---|---|
| Authors: | Park, Se-bum ; Park, Do-hyung |
| Published in: |
Psychology & marketing. - Hoboken, NJ : Wiley Blackwell, ISSN 0742-6046, ZDB-ID 226933-8. - Vol. 30.2013, 7, p. 543-554
|
| Subject: | Personalisierung | Personalization | Konsumentenverhalten | Consumer behaviour | Audioprodukt | Home audio product | Experiment |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009778567