The effect of market orientation and technology orientation on industry 4.0 technologies and market performance : role of innovation capability
Kishore Kumar Gangwani, Manjot Singh Bhatia
| Year of publication: |
2024
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|---|---|
| Authors: | Gangwani, Kishore Kumar ; Bhatia, Manjot Singh |
| Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 1873-2062, ZDB-ID 2012747-9. - Vol. 118.2024, p. 231-241
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| Subject: | Industry 4.0 | Innovation | Market orientation | Market performance | Technology orientation | Marketingmanagement | Marketing management | Innovationsmanagement | Innovation management | Unternehmenserfolg | Firm performance | Technischer Fortschritt | Technological change | Marketing | Beziehungsmarketing | Relationship marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.indmarman.2024.03.004 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014531702