The effect of market orientation on innovation speed and new product performance
| Year of publication: |
2010
|
|---|---|
| Authors: | Carbonell, Pilar ; Escudero, Ana I. RodrÃguez |
| Published in: |
The journal of business & industrial marketing. - Bradford : Emerald, ISSN 0885-8624, ZDB-ID 6495503. - Vol. 25.2010, 7 (24.8.), p. 501-514
|