The effect of marketing capability, financing resource and spatial configuration on market-focused flexibility
Li Ling-Yee; Gabriel O. Ogunmokun
| Year of publication: |
2013
|
|---|---|
| Authors: | Ling-Yee, Li ; Ogunmokun, Gabriel O. |
| Published in: |
International journal of trade and global markets. - Olney : Inderscience, ISSN 1742-7541, ZDB-ID 2444196-X. - Vol. 6.2013, 2, p. 158-181
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| Subject: | marketing capability | financing resources | spatial configuration | market-focused flexibility | economic performance | competitive advantage | differential advantage | low cost advantage | Wettbewerbsvorteil | Competitive advantage | Ressourcenorientierter Ansatz | Resource-based view | Flexibilität | Flexibility | Marketingmanagement | Marketing management | Unternehmenserfolg | Firm performance |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10009759929